Al Asr
Making a technical business look and feel like itself.
I design brands, presentations and digital experiences that look good and make sense.
Hi, I'm Waseem. Most people call me Saithy.
Sometimes it’s a brand. Sometimes a presentation, a product, or a website. Different things, but I enjoy the same part: figuring out what will make them work.
We talk, find the idea, try a direction, and make it better. No mysterious creative process. Just good thinking and a fair bit of making.
Here’s what I’ve been makingA good idea needs the right shape. Sometimes that's a presentation. Sometimes it's the whole identity.
Making a technical business look and feel like itself.
From bottles and labels to a whole little world of wellness.
A brand meets the screens people actually use.
Making products worth a closer look.
Six moving pieces from the portfolio. Use the arrows below to explore them.